Ultra-luxury hotel group Aman has launched a sister brand. How different is it?

With properties in far flung locations and an emphasis on highly-attentive guest service, Aman hotels and resorts are known to be among the most sectional and luxurious in the world. It has been 32 years since the brand was launched and since then, Aman has attracted a legion of devoted guests, who refer to themselves as Aman Junkies.

Aman is now introducing Janu – a second make that will differ from its elder sis with a more playful, energetic vibe. The start inkling into its differentiating factor lies in the name itself. While Aman is synonymous with its Sanskrit translation for peace, Janu stands for soul.

Guests can wait the same standards of service, immersive local experiences and timeless design synonymous with the Aman brand, but Janu will emphasise customs, connexion and social experiences.

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For case, Aman properties are known for their private villas that offer seclusion and personal space, just Janu backdrop volition be larger-scaled and less insular, housed in mid-rise buildings with around 120 guest rooms.

Janu properties will be larger-scaled than their Aman counterparts, housed in mid-rise buildings with around 120 rooms. (Paradigm: Janu)

To launch the new brand, Janu has set its sights on three locations for its start few backdrop – Montenegro, Al Ula in Saudi arabia and Tokyo. All three properties are currently under structure and are scheduled to open up in 2022. Janu Montenegro will be the starting time hotel to comprise the brand's serviced residence concept.

Speaking about the Janu vision, Vladislav Doronin, CEO of Amanresorts said, "We saw a space in the market, and nosotros want to push the hotel industry into a new sphere. What with today's modern fast-paced society, which has seen human connection and communication redefined past the digital world, we wanted to create a new hotel make with a soul and with the aim of kickstarting man interaction again."

"We wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again." – Vladislav Doronin

At Janu, at that place will exist enough of opportunities for guests to mingle with fellow travellers. Guests can accept part in grouping classes, including fettle sessions such every bit morning yoga, or cultural activities like street art tours.

Dining spaces are also designed to exist more convivial, with open kitchens and lively countertop displays. Other social spaces include lounge and bar areas that will facilitate social meetings and conversations.

The antechamber at Janu Montenegro volition foster social interactions and connexion between guests. (Image: Janu)

Aesthetics-wise, Janu hotels will accept a more contemporary feel, with a focus on infinite and low-cal. Guests rooms are designed to be large, consummate with exquisite furnishing and expansive bathrooms.

Guests at Janu Montenegro can retreat to big guest rooms, consummate with exquisite furnishing and expansive bathrooms. (Image: Janu)

At the centre of it all, Janu is a markedly new direction for the Aman group. While guests may volume a stay at an Aman belongings for much needed isolation, Janu could be the choice of accommodation for those looking to immerse in a social setting instead, without compromising on creature comforts.

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Source: https://cnalifestyle.channelnewsasia.com/experiences/aman-hotels-resorts-new-brand-janu-234021