What Source to Use for Reddit Uploads
Reddit. Information technology's one of the about under-used marketing channels for businesses, and for a good reason: Redditors hate being advertised to, particularly on their chosen platform. So it'southward tricky business for companies wanting to reach this audience with their production or service offerings.
But now that Reddit Video is here, in that location's an opportunity for brands and influencers to build their reputation (and revenue). For example, sharing helpful video content with clickable merchandise viewers can buy.
More than on that afterwards.
Let's review what Reddit Video is all nigh. Then we'll dive into tips to use it to promote your appurtenances (without getting canceled or banned).
Reddit Videos: Complete guide to Reddit:
- What is Reddit Video?
- How are Reddit videos institute?
- Why Reddit video should exist on your radar
- How to increase video views on Reddit
- Create videos Redditors will enjoy
- Frequently Asked Questions
What is Reddit Video?
Reddit Video is the Instagram Stories of the forum universe. Information technology was simply a matter of time before it jumped aboard the curt-form video bandwagon. And now that they have, users can upload video content directly from the platform.
Reddit recently acquired Dubsmash , a video-sharing p latform similar to TikTok. Information technology was a smart move, especially since it attracts Gen Z groups and female person audiences. Roughly 25% of its user base are teen African American males. And 70% are females. Plus, the usage is loftier, with 30% of its content creators logging in daily to upload videos.
According to Reddit:
"Dubsmash will bring two cardinal strengths to Reddit. First, Dubsmash's mission is unique among social platforms, and is aligned with Reddit'due south own mission of bringing community and belonging to anybody in the world. But equally Reddit is a place for content you won't see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media."
And so how does it all work? Here's a quick rundown:
What are the specs for Reddit videos?
The videos published on Reddit are similar to TikTok and Instagram Stories. The aspect ratio is 9:16, and and so far, in that location'due south no favoritism for vertical vs. horizontal vs. square footage.
More than practiced news: Reddit didn't take TikTok's and IG'south video length preferences. And so y'all tin can shoot longer footage up to ten minutes. Users tin can too enter total-size mode by tapping on the video, removing the buttons and interface features from the display.
How do you upload videos to Reddit?
Afterward acquiring Dubsmash, Reddit integrated the platform, so it offers a seamless uploading and sharing experience for creators. To upload a video to Reddit, follow these steps (using an Android mobile device):
Log into your Reddit account and select the + button at the lesser of your screen.
Next, click on the video button.
Now, you'll make up one's mind where y'all desire to upload your new video. Choose betwixt your profile and a list of subreddits you joined.
Afterward, create a championship for your video and either shoot it using your camera (brand sure to grant permissions for your camera, photos, and microphone). Or upload a clip from your library.
Hitting post, and you're done.
Brand sure the video you select is no more than 10 minutes long. Otherwise, yous'll need to edit it down (which y'all can do correct from the app). You lot can even plough information technology into a GIF (has 1-minute max length). Or if you're feeling adventurous, you tin host live videos like this i.
Other swell video tools Reddit's video platform has include sound effects, filters, epitome overlays, audio layers, text, and music. Plus, y'all can combine multiple clips into i. Then in that location's plenty you can exercise to make your videos stand apart. You'll need this to gain views and potentially heave your Reddit karma and video visibility.
How are Reddit videos found?
You uploaded your videos to your profile and Subreddits. How practice other users find them? They'll see them in shared Subreddit communities. Or they'll have to either search for it in the search bar or wait to meet it in their feed.
Unfortunately, there's no way to ensure vast coverage of your video. Because like Google, Reddit has a Hole-and-corner algorithm that pulls videos from Subreddits seemingly at random. It finds a mix of content from Subreddits y'all follow or visited and those similar to them.
When yous meet videos from a community y'all're non in, y'all'll see a join push button at the summit.
Only you tin improve the odds of your video appearing college in Subreddits and feeds by getting upvotes, views, and engagement.
Below, nosotros'll discuss several methods to ameliorate your video "marketing" on Reddit. Commencement, let's review why Reddit is a social media platform you should invest in.
Why Reddit video should be on your radar
If y'all're a content creator on a mission to promote your product, service, or personal brand, then Reddit is the social network to utilise. Reddit's been around since 2005, but it'south still pop, especially among younger groups.
In 2019, the platform grew by 30% . And the pandemic didn't irksome it down—in 2021, its users created an phenomenal 366 meg posts (a 19% increase from the twelvemonth before). Roughly 36% of its users are betwixt 18 and 29 years old.
Equally of the cease of 2020, there were most 122.5 million installs worldwide, including the U.s., United kingdom, Australia, Germany, and Canada. And it's not just sitting on their phones collecting virtual dust— 52 one thousand thousand people use information technology daily. In America, 52% of users log in daily, making it an enticing platform for brands and influencers in the Usa.
There'due south plenty of potential to reach your target audition on Reddit using video. In fact, creators are already taking reward. Nosotros saw live streaming abound steadily, and video views increase by 2x .
If you lot're looking to practise the same, keep the post-obit best practices in mind.
How to increase video views on Reddit
Reddit is about community and conversations. If you're non calculation to either, and so you lot'll struggle to gain traction (allow solitary upvotes) on Subreddits. It's the downfall of many who tried to apply the platform to promote their brand.
And if you're not careful, you could stop up downwards-voted—or worse, heckled and banned. So what practise y'all do to make your videos a must-lookout on Reddit? Go on these iii essential tips in heed.
Share videos on the right Subreddits
If yous're publishing mode videos in a technology community, prepare to be shunned and booted. The #1 rule of Reddit is to read community rules and offering value to its members. Each video you publish should be helpful, entertaining, or even both.
An instance:
TikTok used Reddit for a controversial ad campaign most expected to end non-so-nicely. It unleashed a series of videos promoting its platform. Their arroyo: challenging Redditors to download their app, create a video, and share it in Reddit comments for a adventure to win Reddit Gold (now known as Awards).
The consequence: hundreds of comments...but not the kind they expected. Redditors left a sleuth of negative responses.
"Redditors zealously defend their communities and despise anyone who tries to profit from them. Marketers who misunderstand Reddit treat information technology like Craigslist, ignoring the audience'south behavior and objectives. In the real globe, this would be like going to a Magic: The Gathering tournament and raving about how awesome your t-shirts are. Reddit communities are people who gathered together for a diversity of reasons, and you must respect that if you want to succeed on this social site." — Marking Valderrama, Owner and CEO of Aquarium Store Depot
So cull the Subreddits yous publish to carefully. If you want to cater to multiple types of groups, then create different videos for each.
Offer value in your videos
Creating videos around topics your Subredditor siblings care about—the perfect formula for success. This is what makes hosting AMAs and interviews successful. But to brand this work, get Subredditors involved to see what they'd like to acquire about.
For example, if y'all're in the r/sneaker Subreddit, browse the comments to see discussions. Do you notice a trend of questions virtually cleaning a certain blazon of shoe? Or mayhap whether a new make is worth the price.
Apply this to fuel your content ideas by answering their questions. Consider bringing on a guest to answer ane or two pressing questions or demonstrate a procedure. For example, properly cleaning a leather shoe.
"Navigating Reddit for marketing must focus on creating video content that prompts discussion, offers relevant and useful information. Without the end issue of delivering knowledge to other users, your Reddit marketing campaign volition simply flop. Engaging with subreddit communities and/or initiating your ain subreddit where users can discuss things related to your brand or niche is the ideal way to appoint with your Reddit-based market and forge relationships." — Michael Knight, Co-founder and Head of Marketing at Incorporation Insight
Several examples of brands doing this well include Toyota and SpaceX. Rather than focusing on ads, they participate in race car and infinite discussions. Nordstrom too created a defended Subreddit to talk over their newly launched lines and collections.
The takeaway: join relevant groups and engage meaningfully using video. Can't discover whatever? Create your own Subreddit to guide the discussions, then promote information technology on other social channels and Subreddits.
Be entertaining to drive word
Sometimes, being interesting is enough to get more eyes and comments for your Reddit videos. Most people coil through social media looking for something to laugh at or ooh and ahh most.
This works for celebrities, influencers, and brands alike. Have, for instance, Moriarty'southward Gem Fine art . They sell jewelry and published a brusque video showing a cool-looking jewel that glows green. Production: nil spectacular—just a short and sweet demonstration.
And it was enough to drive a ton of engagement—nearly 71K upvotes and 1,200 comments. I'd call that a win.
Create videos Redditors volition enjoy
As an influencer or brand, you lot demand to appoint with your audition in an authentic and meaningful mode. This is what makes IG Stories and Facebook Live impactful. But you already know that. Now, you lot have another video tool in your armory to deploy—don't underestimate it.
All you need is the right topics and mix of edutainment and you can get a conversation brewing. Do this plenty and you lot'll gain followers that abound to trust your branded content.
Hopefully, these tips will help you upload astonishing Reddit videos Subreddit groups will engage with and share.
Oftentimes Asked Questions
Is in that location videos on Reddit?
Reddit does back up videos and you can record videos inside the official Reddit apps. In addition, you tin can select a pre-recorded video from your gallery and upload information technology to Reddit. You can upload MP4 and MOV files to Reddit with a maximum length of 15 minutes.
Is Reddit mean?
The name "Reddit" originates from a play-on-words with the phrase "read it," like "I read it on Reddit." Reddit has more than than 430 million monthly users known as "redditors."
What is the difference betwixt Reddit and subreddit?
What is the departure between Reddit and subreddit? Reddit is the social network where members can discuss content online, while Subreddit is the individual topics inside Reddit. Reddit is comprised of subreddits.
What is the most popular subreddit on Reddit?
These are some of the nearly popular subreddits on Reddit:
/r/announcements
/r/funny
/r/AskReddit
/r/gaming
How do I find my Reddit videos?
To find your Reddit videos, you can utilize the Search bar. On the one-time Reddit design, yous tin apply the search bar on the top right. On the new Reddit design, it's at the very acme in the middle. When you lot use search, Reddit will pull upwardly posts from subreddits, users, and posts.
Source: https://influencermarketinghub.com/reddit-videos/
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